Love Hurts is a collection built on contradiction — soft where it shouldn’t be, sharp where it counts. Inspired by the ache behind the anthem, it leans into the truth most people try to smooth over: “Love hurts… love scars… love wounds and marks.” Not everything beautiful is gentle, and not everything painful is meant to be avoided.
This is where Kiss Kiss Bang Bang leaves a mark, where Vermillionaire burns a little too bright, where Miss Understood walks the line between longing and defiance. Paper Hearts and Paper Cuts sit side by side — one fragile, one unforgiving — both telling the same story from different angles.
The colors don’t pretend. They carry heat, tension, and vulnerability in equal measure. Some feel like a slow unravel, others like a spark hitting something dry. There’s sweetness here, but it’s never untouched — always layered with something deeper, something earned.
Love Hurts isn’t about heartbreak alone.
It’s about intensity. Attachment. The kind of feeling that leaves evidence.
Because sometimes the things that stay with us the longest
are the ones that didn’t come easy.
